Shampoo for All The Family

For every true-blooded Filipino out there, it is almost impossible to ignore the lasting brand equity of Family Rubbing Alcohol. It is hard to imagine a Filipino not knowing the brand's signature slogan, "Hindi lang pampamilya, pang-isports pa!", as most of us grew up equating a specific moment of our childhood with the famous advertisement of Family. Throughout the decades since it was first introduced, Family is still considered one of the most trusted and respected brands in the market. Pagoda is also the maker of other well known brands such as Bon Bon Baby Products, Dragon Mosquito Coils and Player's Cologne.